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How Pop-up Ads Helped to Increase Leads and Sales in Your Website

Khalid Hassan Emran November 4, 2024 7 min read

How Pop-ups Helped to Increase Leads and Sales in Your Website

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Capturing the attention of website visitors is more challenging than ever before. However, it is crucial for every business to generate more leads and drive sales. 💸

Website pop-ups ads can be an effective tool to achieving this goal. It is true that pop-ups are sometimes viewed as annoying, but when you used strategically, they can be highly effective tools for increasing leads and sales.

Today, we’ll explore how pop-ups work, why you should use them on your WordPress website, and real-world examples of how different industries have found success with pop-ups.

What Are Website Pop-ups?

A pop-up window on a website page is typically a small, interactive box that overlays the existing content to capture a visitor’s attention. They can be used to display various messages, offers, or calls to action (CTAs). The goal is to get the visitor to take a specific action, whether it’s signing up for a newsletter, downloading a resource, or making a purchase.

The most commonly used types of pop up advertising are:

On Page Load popup: This option displays the pop up ads immediately after the page has loaded.
Show After Popup: Shows the popup after the visitor has spent a certain amount of time on the page.
After Scrolling Popup: This option triggers the popup after the user has scrolled a specific percentage of the page.
Inactivity Popup: Displays the popup after a visitor has been inactive for a specified amount of time.
Exit Intent Popup: Shows the popup when the visitor is about to leave the page. This happens when the user’s mouse moves toward the browser’s close button or navigates away from the page.
Click Trigger Popup: This option shows the popup when a specific HTML element on the page is clicked.

Why Should You Use Popups on Your WordPress Website?

Using pop up ads on a WordPress website can be a powerful way to deliver targeted messages. It can be a highly effective tool for engaging visitors and converting them into leads. With strategically placed popups, you can increase customer conversions and grow your business faster than other marketing methods.

➡️ Enhanced User Engagement:

Popups can instantly grab a visitor’s attention, keeping them from scrolling.
With personalized popups, you can deliver highly relevant and engaging content based on specific user behavior or interests.

Example: A fashion e-commerce website could display a popup offering a 30% discount on the first purchase when a new visitor arrives.

➡️ Increased Conversions:

Popups can be used to promote targeted calls to action, such as making a purchase, signing up for a newsletter, or downloading a resource.
Visitors may take action if you provide time-sensitive offers. (limited-time offers, lifetime offers).

Example: A product could display a pop-up on page load offering a 50% discount if the user enters their email address.

➡️ Improved Lead Generation:

Email List Building: Popups let you collect email addresses, expand your subscriber base, and enable targeted marketing.
Personalize Marketing Campaigns: Using customer information about preferences, demographics, and interests, you can personalize your marketing campaigns.

Example: SaaS companies may offer free trials in exchange for email addresses and information about their companies.

➡️ Effective Marketing Campaigns:

Product Announcements: Popups can be used to announce new products or features, generating excitement and driving sales.
Seasonal Promotions: Promote limited-time offers or seasonal sales campaigns.

Example: A retail website could display a popup announcing a Black Friday sale with exclusive discounts.

5 Industry-Based Pop up Advertising in WordPress

Digital marketing is growing day by day, and pop up ads are one of the small but most effective marketing tools to attract customers and easily generate leads. When used properly, popups can capture attention, provide valuable information, and drive sales. Below are five examples of successful pop-up ads that increased engagement and conversions in different industries.

E-commerce platforms have leveraged pop-up ads to boost sales significantly. Using pop up advertising can boost conversion rates up to 1,375%, according to a study in Google. A notable example of this is the brand “Forever 21”, which offers discounts to consumers about to refer and get discounts through pop-ups. As a result of this strategy, customers recommend the brand to their friends and families, and the company generates revenue.

The travel industry has experienced significant success with the use of pop-up advertisements. For example, companies such as Booking.com utilize pop-ups to provide a 10% discount to users who register on their websites. Through this strategic use of pop-up advertising, Booking.com has been able to increase the number of users it has. Additionally, by offering complimentary membership and other enticing offers, Booking.com is able to effectively attract a larger customer base.

The sales cycle in real estate is often long for agencies. To capture leads effectively, many real estate websites use pop-ups to offer free downloadable resources, like buyer’s guides or market reports. According to a survey by HubSpot, companies that utilize pop-ups to collect emails can achieve a 25% higher lead conversion rate. An example is Zillow, which offers pop-ups for free home valuation reports, helping them gather contact information for potential clients.

Educational institutions and online learning platforms have found pop-up ads invaluable for increasing enrollment. For instance, Coursera employs pop-up ads to offer free trials or discounts on courses. Research indicates that using pop-ups can lead to a 400% increase in course sign-ups. Coursera’s pop-up ads successfully funnel users toward enrollment, especially during limited-time promotions.

SaaS companies often utilize pop-up ads for lead generation, product offers and article promotion. Companies like HubSpot use pop-ups to offer tips, marketing ideas or tutorials, enhancing user engagement. A report indicated that pop-ups can increase email sign-ups by up to 200%, thus expanding their user base significantly. HubSpot’s pop-ups have effectively turned casual visitors into valuable leads, contributing to their growth.

Popups vs. Traditional CTAs: Which Grab Attention Better?

Traditional call-to-action (CTA) buttons, such as “Sign Up Now” or “Buy Now,” are often placed directly within a website’s content. While CTAs are important, they might not always get noticed because of “banner blindness,” where users unconsciously ignore content that looks like an ad.

On the other hand, Pop-ups are more direct and interrupt the user experience in a way that grabs attention, but only when done thoughtfully. According to our user behavior analysis, pop-ups are better at converting visitors than traditional CTA. Pop-ups can increase sign-up rates and sales when created with compelling copy and attractive design.

Pop-ups	Traditional CTAs
Highly visible, appears in front of content	Often placed within content, might be overlooked
Grabs immediate attention, demands interaction	Requires users to find and click
Can be triggered by user behavior (exit intent, time on page)	Static, usually placed at a fixed location on the page
Highly customizable in design, trigger, and content	Limited by page design and layout
Can be personalized based on user behavior or actions	Less dynamic, typically one-size-fits-all

Create the Best Pop up ads for Your WordPress Website

Pop up advertising has improved a lot and are not just annoying interruptions anymore. When used correctly, they can provide huge value to both the user and the website owner. By applying smart design, targeting, and triggers, pop-ups can become one of your most effective tools for increasing leads and sales on your WordPress site. As these real-world examples show, pop-ups are not just for one industry—they can be customized for nearly any business looking to improve conversions and user engagement.

Let’s get started on your advertising journey with the top popup maker plugin available in the WordPress market. Below, I have listed 5 of the best popup builders. With these, you can easily create the best popup ads for your WordPress website.

Don’t miss this! All are free.