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12 Best WordPress Popup Plugins in 2024 [Free & Paid]

Khalid Hassan Emran December 26, 2024 8 min read

Table of Contents

Pop up ads are everywhere online, from announcing sales to collecting emails. These tools are small and powerful, and they have a huge impact on user experience. But how do you find a popup plugin that works perfectly with WordPress?

In this post, we’ll explore 12 of the best WordPress popup plugins in 2024, covering both free and paid options so you can find one that fits your needs and budget!

What Should You Look for When Picking a Pop-up Plugin

With so many WordPress popup plugins available in the market, choosing the right popup can be challenging. Before you explore the plugin list section, read this for insight into what to consider when picking a popup plugin for your WordPress.

▶️ Consider plugins that offer drag-and-drop editing features.
▶️ Make sure the plugin offers mobile-friendly popups.
▶️ Plugins that offer customization options and let you customize colors, fonts, animations, and other design elements.
▶️ Check popups include advanced targeting options, including exit-intent triggers, page-specific targeting, and user behavior analysis, so you can customize them more effectively.
▶️ Ensure compatibility with your email marketing platform, CRM, and analytics tools.
▶️ Choose lightweight plugins to avoid slowing down your website’s load time
▶️ Consider your budget and needs when choosing one.

Now, we are going to review the 12 best popup plugins for WordPress, and we will highlight both free and premium options to fit the needs of your website. Discover which one can help you meet your goals.

1. OptinMonster (Free + Paid)

OptinMonster is a powerful lead generation tool perfect for capturing email subscribers. It boosts conversions and offers advanced targeting options, including exit-intent popups, geolocation targeting, and device-based targeting, which makes it ideal for driving conversions.

🎯 Highlight Features:

OnSite Retargeting
Mobile Popups
Canvas Custom Popup
Content Locker Popups
AI Popups Smart Optimizations

➡️ Best for: Conversions and lead generation

💸 Price: Free plan available. Premium plan starts from $18/month.

2. OptiMonk (Free + Paid)

The primary focus of OptiMonk is e-commerce conversion optimization, as well as a variety of customized popups, including exit-intent, welcome screens, and gamified popups. It’s excellent for increasing sales and reducing cart abandonment.

🎯 Highlight Features:

Email and SMS Popups
AI-powered Popups
A/B Testing
Sticky Teaser
Monitor product sales

➡️ Best for: E-commerce and conversion-focused sites

💸 Price: Free plan available. Premium plans start from $32/month.

3. Poptin (Free + Paid)

Poptin is known for its user-friendly interface and drag-and-drop editor, making it easy to create popups, forms, and automated messages. It includes exit-intent, time-based, and scroll-triggered popups, and it integrates with popular email marketing platforms.

🎯 Highlight Features:

50+ quick native integrations
A/B testing option
Responsive and mobile templates
Show new or returning visitors
Graphic display for easy analysis

➡️ Best for: Beginners and small to medium websites

💸 Price: Free plan available. Premium plans start from $25/month.

Popup Maker is a versatile plugin that works well with other plugins, including WooCommerce. It allows you to create various popup types, including slide-ins, notification bars, and opt-ins, making it a great option for many site needs.

🎯 Highlight Features:

Time-delayed auto-open popup
Shortcode compatibility
E-Commerce focused targeting
Advanced referral & custom rules
Google fonts integration

➡️ Best for: General use, including WooCommerce sites

💸 Price: Free plan available. Premium plans start from $99/year.

5. Poptics Popups Builder (Free + Paid)

Poptics Popup Builder offers a range of popup types and has both free and premium options. It’s an easy-to-use plugin with templates and targeting options, perfect for users looking to get started with pop ups quickly.

🎯 Highlight Features:

User behavioral triggers
Interactive Multi-Steps Popups
Fully Translation Ready
Responsive Mobile Design
Customizable Design Options
In-depth Advanced Analytics

➡️ Best for: Email marketing and list building

💸 Price: Free plan available with advance add-ons. Premium plans start from $79/year.

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6. Popupsmart (Free + Paid)

Popupsmart offers a no-code popup builder, allowing you to create popups quickly without impacting site speed. It includes advanced targeting and triggers and works well for both lead generation and promoting content.

🎯 Highlight Features:

Collect direct reservations
Rewards options and loyalty program
Appointment booking facility
Exhibit new products
Real-Time analytics

➡️ Best for: Quick setup and site speed optimization

💸 Price: Free plan available. Premium plans start from $39/month.

7. MailOptin (Free + Paid)

Focused on email campaigns, MailOptin provides popups, slide-ins, and notification bars. It integrates with major email service providers and offers A/B testing, making it a great option for websites focused on growing email lists.

🎯 Highlight Features:

A/B split testing tool
Spam protection
Multiple display options
Custom user registration forms
Actionable reporting & insights

➡️ Best for: Beginners looking for a quick setup

💸 Price: Free plan available. Premium plans start from $99/year
– Lifetime license costs $999

8. Thrive Leads (Paid)

Thrive Leads offers a wide range of popups and forms, with a strong emphasis on conversion optimization. It includes advanced A/B testing and analytics, ideal for sites that want to maximize their lead generation efforts.

🎯 Highlight Features:

Video Pop-up
Complete Sales Page
Supports all designs of opt-in forms
Fully customizable responsive templates
Mobile specific opt-in forms

➡️ Best for: Conversion-focused sites

💸 Price: No free plan available. Premium plans start from $299/year

9. Sleeknote (Paid)

Sleeknote is a premium plugin designed for e-commerce sites, with advanced targeting, segmentation, and analytics. It’s ideal for larger websites looking to increase engagement and sales, though it comes at a higher price point.

🎯 Highlight Features:

A/B Testing
Goal Tracking
Sleeknote AI Text Optimizer
Upsell and cross-sell related Items
Advanced analytics

➡️ Best for: E-commerce and high-traffic sites

💸 Price: No free plan available. Premium plans start from €74/month (visitors limited).

Popup Builder offers a straightforward and flexible interface for creating popups, including image, video, and HTML popups. It supports custom triggers and animations, providing a range of customization options.

🎯 Highlight Features:

Responsive for all devices.
Multisite compatible popups
Web push notification
Automate leads nurturing process
Easily control background, borders, overlays, texts, colors, and more.

➡️ Best for: Visual content and multimedia popups

💸 Price: Free plan available. Premium plans start from $49.95/year

11. WP Popups (Free + Paid)

WP Popups is a lightweight plugin with a variety of targeting rules and customization options. It offers free and premium versions, making it a good fit for both small and larger sites looking to add popups without slowing down page load times.

🎯 Highlight Features:

40 animations effects
A/B testing option
AJAX login popups
Geolocation targeting
Data sampling for heavy traffic sites

➡️ Best for: Site speed-conscious users

💸 Price: Free plan available. Premium plans start from $35/year.

12. Ninja Popups (Paid)

Ninja Popups is known for its stylish templates and over 70+ animation effects. It integrates with various email providers and offers detailed targeting options, making it a visually appealing option for creating engaging popups.

🎯 Highlight Features:

Built-in A/B Testing
Pre-made design template
Cookie control option
Optimized for desktop and mobile devices.
Campaign analytics & reporting

➡️ Best for: Visually appealing and animated popups

💸 Price: No free plan available.
– Premium plan Regular License – $24 (add buyer fee).
– Premium plan Extended License – $155 (add buyer fee).

Each of these plugins offers unique features that cater to different types of websites and marketing goals. Whether you’re looking to boost email sign-ups, reduce cart abandonment, or promote a sale, one of these top WordPress popup plugins will help you achieve your objectives.

If you’re new to pop-up campaigns, consider starting with Poptics Popup Builder for WordPress. With its free version, you will have access to a variety of advanced features that other competing plugins typically provide in their premium plan. Upgrades to the premium plan are also more affordable than similar services.

On the other hand, if you’re a WordPress user aiming for a higher level of customization for your pop-up forms, you might find the free version of Poptin. This option allows you to integrate 70+ into your pop-up campaigns, providing a more tailored experience for your audience.

Based on this classification, OptinMonster is one of the top choices among paid WordPress popup plugins. With its powerful features, it has an easy-to-use interface, as well as advanced targeting options, like exit-intent detection and device-based targeting, so you can create campaigns that target the right people at just the right time and reach the right people.

If you’re looking for alternatives, Thrive Leads and Sleeknote are also excellent paid popup builder options. Thrive Leads offers advanced A/B testing and conversion tracking, making it ideal for conversion-focused sites, while Sleeknote is a great option for larger e-commerce sites needing precise targeting and segmentation.

Summary: Turning Clicks into Conversions

Choosing the right WordPress popup plugin for your site is one of the most important decisions you will make as you develop and manage your pop-up campaigns. It doesn’t matter if you have a small business website or a major e-commerce platform, pop-ups are a necessity if you want to inform your visitors to remind them about incomplete orders as part of your marketing strategy.

In this article, we have highlighted the top WordPress popup plugins, both free and premium, to assist you in achieving your campaign objectives. We hope we have been able to help you make an informed decision about the right popup maker for your website that fits your budget and business.

Get More Leads, More Sales, and More Conversations! 🎯
Try Poptics Popup Builder for WordPress

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📌 More Related Blogs:

➡️ How Poptics Uses Pop up Ads | Read more
➡️ The Psychology Behind Successful Popup Ads | Read more
➡️ How Pop-up Ads Helped to Increase Leads and Sales | Read more

12 Best WordPress Popup Plugins in 2024 [Free & Paid]