Themewinter’s Year in Review 2025: A Year of Growth, Success, and Learning

2025 was not about doing more. It was about doing the right things better.

At ThemeWinter, this year pushed us to listen more closely to our users. We focused on fixing real workflow problems and making our products easier to use every day.

Some decisions were easy. Others took time, sleepless nights, many cups of coffee, and honest discussion.

We shipped important updates, improved stability across our products, and learned a lot from what worked and what didn’t. Behind every release was one clear goal: help people run their websites with less friction and more confidence.

This post looks back at how 2025 unfolded for us. We’ll share what we focused on, what we built, what we learned, and where we’re heading next.

No big claims. Just a clear view of the year as it was.

A closer look at our 2025

Since 2012, we have been building WordPress products to make users’ lives easier and smoother.

Over the years, we’ve grown as a team, expanded our vision, and stayed focused on solving real problems for site owners, businesses, and developers. Every product we build comes from hands-on experience and constant user feedback.

All of these results were driven by two of our flagship products:

1. Eventin: All-in-one event management solution for WordPress
2. WPCafe: Restaurant management plugin for WordPress

2025 was a year full of research, testing, teamwork, and new ideas. So what came out of all that work? Over the year, we saw solid traction across our channels and steady engagement from our community.

Organic growth and reach

• 60k+

  organic clicks from search

• 85k

  YouTube views

• 46k

  organic views across platforms

• 300+

  docs, videos, and articles published

Apart from that, we focused on adding real value by answering user questions, understanding their pain points more deeply, and improving our products based on that feedback. Every update came from what users actually needed, not assumptions.

• 15,776

  support tickets answered

• 6,882

  technical issues resolved

• 25+

  live support calls with users

• 300+

  five-star user reviews

These aren’t just numbers. They reflect our time, effort, and dedication throughout the year. Everything we did had one purpose: to deliver a better user experience and real value that helps our users grow their businesses.

Our product progress in 2025: What value we brought, how we solved your issues

Now, let’s turn our attention to the core products that shaped our year at ThemeWinter. Here, we’ll walk through key highlights from 2025 and the challenges we worked through along the way. Throughout the year, we focused on making these experiences simpler, more reliable, and easier to maintain.

Let’s begin with our flagship products.

Eventin – The best event management solution for WordPress

In 2025, we did not only focus on features. We tried our best to solve users’ queries through every feature & function of Eventin. It’s built to power up the core, improve workflows, and take the experience to the next level.

Every update was driven by real user feedback and practical use cases to deliver a more stable, flexible, and reliable event management experience.

How Eventin contributed in 2025

• Total releases: 53 (33 Free, 20 Pro)
• New features added: 35+
• Total commits: 3,096
• Blog published: 40+
• Video published: 25+

Core features of Eventin that double users’ happiness

2025 was a core foundational year for Eventin as we worked on Eventin 4.0. We went through a major framework evolution with deep code refactoring and optimization.

This helped us modernize the admin experience, reduce technical issues, and prepare Eventin for long-term scalability. Several core workflows were rebuilt to support advanced features without compromising performance.

1. Template builder: One place for everything

It was our most-awaited feature. Users were demanding this feature so they can design and manage event pages. Now it’s all done. Not only that, the template builder feature lets you create certificates and tickets from one place.

With this feature, you can build layouts without code, reuse templates across events, and update everything at once, reducing repetitive work and keeping your event setup consistent and easy to manage.

2. AI-powered event management

One of the superb additions this year was Eventin’s AI-powered event management Feature. Yes, it amazingly simplifies event creation with built-in AI support. Instead of starting from scratch, you can generate event details, descriptions, and content faster using AI, then fine-tune them as needed. T

3. Email automation that removes manual follow-ups

Managing event emails manually is time-consuming and error-prone. Missed confirmations, late reminders, or no follow-ups often lead to confusion and no-shows. That’s the problem we set out to solve.

With Eventin’s Email Automation, organizers can automatically send confirmations, reminders, updates, and follow-ups based on user actions and event status. Once set up, emails run in the background without extra effort, saving time while keeping attendees informed at every step.

4. Redesigned the RSVP system

Managing event responses used to mean messy forms and manual tracking. We used to get the same issues from our users regarding it. We worked on it and tried to make it more powerful.

Yes, the redesigned event RSVP feature of Eventin makes it easier to collect guest responses, manage capacity, and track attendees from one place. It was built to simplify registration for online events, meetups, and recurring events, so organizers spend less time chasing responses and more time running their events.

Anything else that you might miss about the best event management plugin for WordPress? Yes, here you go.

• We updated the core framework, refactoring for better performance and a faster admin experience
• Smart booking logic with overselling protection and hybrid event support
• Successfully integrated with SureCart, OttoKit, and BitApps
• Dokan multivendor enhancements for vendor event management
• New Elementor widgets for events, speakers, and schedules
• Performance, security, and WordPress 6.8–6.9 compatibility updates

Explore Eventin

Eventin features and what’s coming next

Discover everything Eventin can do today—from event creation and ticketing to automation and attendee management—and see how we’re planning to improve it further with upcoming updates.

View features → View roadmap →

WPCafe – Restaurant management plugin for WordPress

WPCafe 3.0 was not just an update. It was a complete rebuild. In 2025, we reviewed how restaurant owners manage orders, reservations, and menus inside WordPress.

The focus was on speed, clarity, and flexibility, especially for growing restaurants and multivendor setups. Every improvement aimed to reduce daily friction and make restaurant operations easier to manage from a single dashboard.

How WPCafe contributed in 2025

• Total releases: 17 (12 Free, 5 Pro)
• New features added: 25+
• Total commits: 2,015
• Blog written: 10+
• Video published: 15+

Your restaurant management plugin got a new, revamped version

WPCafe 3.0 was rebuilt from the ground up. We moved to a modern React-based architecture and redesigned core workflows for food ordering, reservations, and menu management. The goal was simple: make daily restaurant management operations faster and easier to manage.

What’s more? Let’s check out the core updates of your WordPress restaurant manager.

• Dashboard insights, including orders, reservations, and top-selling items
• Complete React-based rebuild for a faster, cleaner, and more responsive admin experience
• Multivendor support for restaurant marketplaces
• Dedicated Food Menu page with guided navigation
• Live Order page with multi-location support
• Smart automation with automated email notifications
• Global schedule management with override options
• Fully customizable reservation form builder
• Elementor addon for frontend design flexibility
• Performance and stability improvements across the platform

Explore WPCafe

WPCafe features and what’s coming next

Discover how WPCafe helps restaurants manage menus, online orders, reservations, and daily operations—and see what we’re building next to support growing food businesses.

View features → View roadmap →

What we’re building next for 2026

What’s coming next is shaped by the same approach that guided us through 2025. But we will focus more on the users’ queries and pain points. We will not only stop by building products, features randomly.

Instead, we will try to add value to our users’ businesses by solving their problems. Our next releases focus on flexibility, automation, and smarter workflows.

Each product is designed to reduce manual work, adapt to real business logic, and fit naturally into how people already use WordPress, without adding complexity.

1. Optiontics – Add custom fields for WooCommerce

Standard WooCommerce products often fall short when pricing depends on options, conditions, or custom inputs. Optiontics solves this by adding advanced fields, conditional logic, and flexible pricing rules. It allows store owners to create smarter product experiences without custom code.

2. Pointics – Reward your users with loyalty points

Customer loyalty is often overlooked in WordPress stores. Pointics is designed to help businesses reward actions, encourage repeat purchases, and build long-term relationships. It gives store owners a simple way to offer points, rewards, and incentives that actually drive retention.

3. AIsentic – Admin and sales assistant for WordPress

Managing data, users, and sales insights across WordPress sites takes time. AIsentic is being built as an AI-powered admin and sales assistant that helps site owners understand activity, respond faster, and make better decisions, without digging through dashboards or reports.

Themes that we have released in 2025

In 2025, our theme updates focused on stability, compatibility, and real-world usability. Instead of cosmetic changes, we prioritized performance fixes, security patches, and smoother integration with our growing plugin ecosystem.

Theme updates at a glance:

Theme-specific highlights

Some themes received focused improvements based on user feedback and usage patterns.

• Exhibz (Event theme): The most actively updated theme this year, with 7 releases. Key highlights include a new Art Event homepage variation and fixes for event tab sorting and ticket variation widgets.
• Digiqole (News & magazine): Received 6 updates, improving dynamic footer copyright handling and fixing complex post slider description cropping issues.
• News247: Updated social identity by replacing outdated Twitter icons with X and Threads branding, along with fixes for mobile menu visibility issues.

Strategies we could implement better

Not every idea worked as planned in 2025, and that’s part of building real products. Some features didn’t land as expected, a few experiments didn’t scale, and certain decisions needed rethinking once they met real-world use.

These moments helped us see where we moved too early or overcomplicated solutions. User feedback played a key role in identifying those gaps. From now on, we’re focusing more on early validation, clearer problem definition, and smaller, more deliberate iterations.

Lessons we’re taking forward for 2026

Our experience in 2025 gave us clearer direction through real usage and honest feedback. These lessons are shaping how we build and improve our products moving forward.

What we learned and will carry forward:

• Simplicity, stability, and clarity matter more than long feature lists
• Minor improvements in workflows, performance, and onboarding create the biggest impact
• Rushing releases and adding unnecessary complexity slows real progress
• Early validation and real user feedback lead to better decisions
• AI will be used in practical ways to reduce effort and improve performance, not add complexity
• Progress in 2026 will be measured by reliability, ease of use, and user confidence

Looking forward to accomplishing something big in 2026

As we move into 2026, our focus stays clear. At ThemeWinter, everything we build is guided by real users and real needs. Their trust and feedback continue to shape our direction.

We’re grateful for our community, our team, and our partners, whose support and collaboration make steady progress possible. Looking ahead, we’re committed to delivering stronger products, better experiences, and meaningful improvements throughout the year ahead.

What we’re building next

What’s coming next is shaped by the same approach that guided us through 2025. We’re building new releases to solve real problems we continue to see across WordPress and WooCommerce businesses—where existing tools often feel limited, rigid, or disconnected.

Want early updates and product discussions? Join our community here: Arraytics Facebook Group

Join the community →