Top 10 Event Management Software for Small Businesses

Event planning can be tough and expensive—especially when you’re a small business on a tight budget. You have to juggle everything from scheduling and logistics to on-the-day details and follow-up afterward.

That’s why event management software is so helpful. These tools handle the hard parts for you, streamlining planning, execution, and post-event tasks. In this post, we’ll look at the top 10 event management software for small businesses, breaking down their key features, strengths, and weaknesses so you can pick the right one for your needs.

What is Event Management Software

Event management software is a digital way that helps event planners with various aspects of events, from planning and promotion to execution and follow-up. These software platforms include features for online registration, ticket selling, attendee management, event marketing, and more.

For small businesses, Event management software plays a vital role because they automate tasks. Otherwise, it takes a lot of time and resources. Event management software can handle everything from sending invitations and collecting RSVPs to creating schedules and managing vendors. Combining these tasks into one system, small businesses can save time, reduce errors, and focus on delivering a great event experience.

Types of Event Software Lists 

Type of Software	Software Name	Ideal Uses
All-in-one event app	Whova	Providing attendees with a mobile app for networking, session scheduling, and live updates.
Online ticketing and registration platform	Eventbrite	Managing ticket sales, registration, and guest check-in for events of all sizes.
Online event registration and management software	Eventzilla	Managing event registration, ticketing, and guest check-in for various event types.
Booking and event management with AI	Timetics AI	Automated scheduling, seating arrangements, and event management.
Event marketing and management platform	Bizzabo	Managing event marketing campaigns, lead generation, and attendee engagement.
Event management and marketing platform	Zoho Backstage	Managing event marketing campaigns, registration, and attendee engagement.
Event mobile app platform	Attendify	Creating custom mobile apps for events to enhance attendee engagement and networking.
Event management software suite	Cvent	Managing all aspects of events, including planning, marketing, registration, and onsite execution.
Online community platform for organizing events	Meetup	Organizing and managing events for local communities and interest groups.
Online ticketing platform	SimpleTix	Managing ticket sales and guest check-in for events of all sizes.

Best Event Management Software for Small Businesses

The ideal software should cover everything from guest registration and ticketing to on-site check‑in and post‑event analytics—all without overwhelming your team or your bottom line. In the sections below, we’ll dive into the top 10 event management platforms designed specifically for small businesses. Also, we’ll explore the features, pros, and cons of each to help you make an informed decision.

1. Whova

Whova provides a centralized hub for event organizers to manage all aspects of their events, from attendee registration and communication to onsite check-in and networking. The platform offers a user-friendly interface that is easy to navigate, even for those who are not tech-savvy. It is particularly well-suited for conferences, networking events, and trade shows.

‍Feature Highlights

• Manage registration, collect information, and generate badges.
• Keep attendees informed with email, notifications, and in-app messaging.
• Check-in with barcode scanning and digital badges.
• Measure event success with lead tracking and analytics.
• Match your brand with a customizable app and website.

Pros:

• Extensive features: 2FA protection, automated emails, and in-app messaging.
• Customization options: Organizers can customize the look and feel of their event app and website to match their branding.
• Integration with other tools: Whova integrates with popular tools like Salesforce, Mailchimp, and Zoom.
• Strong customer support: The Whova team provides excellent customer support to help organizers get the most out of the platform.

Cons:

• Whova does not have a fixed price. This can be determined after discussion, which may higher costs for smaller events.
• While the platform is user-friendly, there may be a learning curve for new users.

Pricing: Custom pricing option.

2. Eventbrite

Eventbrite is a popular online event management platform that allows individuals and organizations to create, promote, and manage events of all sizes. It provides a comprehensive suite of tools to simplify the entire event planning process, from ticket sales and registration to marketing and attendee management. 

‍Feature Highlights

• Simplify the check-in process with mobile apps and QR codes, ensuring smooth entry for attendees.
• Gain insights into event performance with detailed analytics and reporting on ticket sales, attendance, and attendee demographics.
• Customize the event page to match your brand and create a unique experience for attendees.
• Integrate with other tools and platforms, such as CRM systems and email marketing software, to enhance functionality.

Pros:

• Eventbrite can handle events of all sizes, from small gatherings to large-scale conferences.
• The platform is available in multiple languages and supports events in various regions.
• Eventbrite provides reliable customer support to assist users with any questions or issues.

Cons:

• Eventbrite charges fees for ticket sales and other features, which can add to the overall cost of hosting an event.
• While Eventbrite offers some customization options, there may be limitations compared to custom-built event management solutions.
• Ticket reselling is not allowed on the platform. Users struggle to keep track of events that happen repeatedly.

Pricing: Basic plan: Free.Pro started from $29 (100 tickets per event). 

3. Eventzilla

Eventzilla is a cloud-based platform that provides a centralized hub for managing all event aspects. It allows users to create event pages, sell tickets, handle registrations, manage attendees, and track event performance. This software is designed to be user-friendly and accessible to all types of users. It is particularly well-suited for organizations that need a comprehensive platform with a wide range of features and capabilities.

‍Feature Highlights

• Wait lists and approvals are automated
• Organizers and attendees can use the mobile app
• Multi-track event schedule builder
• Sponsor & exhibitor management system
• Eventzilla provides detailed reporting and analytics user data on ticket sales, attendee demographics, and event engagement.

Pros:

• Eventbrite can handle events of all sizes, from small gatherings to large-scale conferences.
• The platform is available in multiple languages and supports events in various regions.
• Eventbrite provides reliable customer support to assist users with any questions or issues.

Cons:

• Eventbrite charges fees for ticket sales and other features, which can add to the overall cost of hosting an event.
• While Eventbrite offers some customization options, there may be limitations compared to custom-built event management solutions.
• Ticket reselling is not allowed on the platform. Users struggle to keep track of events that happen repeatedly.

Pricing: The plan depends on attendee registration, which starts at $1.50 per registration.

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4. Timetics AI

Timetics AI is a new player. It mainly automates the planning of appointments, bookings, and business activities with features like automated scheduling, seating arrangements, event management, and AI power. It is ideal for small businesses looking to take advantage of AI to improve their event management processes.

‍Feature Highlights

• AI Integration
• Detailed Analytics & Report
• Actionable ticket QR codes.
• Multiple Pricing Tiers for Tickets
• Recurring Appointments

Pros:

• Visual seat plans with drag-and-drop seating arrangements
• Provide AI-powered scheduling recommendations.
• Affordable pricing for small businesses

Cons:

• Still developing advanced features
• Does not support multiple languages like Spanish or French.

Pricing: Basic plan: Free. Pro started from $29. 

5. Bizzabo

Bizzabo is one platform for all of your B2B events. It is designed to streamline and optimize the entire event lifecycle, from planning and marketing to execution and analysis. It offers a suite of features that cater to a wide range of event types, including conferences, trade shows, webinars, and corporate events.

‍Feature Highlights

• Event Planning and Venue Management
• Marketing and promotion and lead generation
• Mobile app for accessing event information, networking, and
• Customizable Reports to meet specific reporting needs.

Pros:

• A multi-purpose platform for hybrid events
• Strong networking features
• Detailed analytics.

Cons:

• Bizzabo can be relatively expensive, especially for limited budgets.
• Take some time to learn all of its features and functionalities.

Pricing: Basic plan: $499/user/month. Customize plans available. 

6. Zoho Backstage

Zoho Backstage is a cloud-based event management software designed to streamline the planning, execution, and analysis of events, from small gatherings to large-scale conferences. It offers a suite of features to handle various aspects of event organization, including ticketing, registration, marketing, and analytics.   

‍Feature Highlights

• Centralizes event management tasks, eliminating the need for multiple tools.
• Sponsorship management.
• Utilize email marketing, social media integration, and lead generation features.   
• Track event performance, measure ROI, and gather insights.   
• Mobile app support. 

Pros:

• Feature set for efficient event planning.  
• Customizable to suit various event types and sizes.  
• Integration with other Zoho products for seamless workflow.  
• Affordable pricing compared to some competitors.

Cons:

• Learning curve for those new to event management software.
• Limited customization options for specific industry needs.

Pricing: The basic plan is free (3 sessions/event), and the pro plan starts at $119/month. 

7. Attendify (Mobile App)

Attendify is cloud-based event management mobile software designed to automate the planning and execution of small events. Its comprehensive suite of features aims to enhance attendee engagement and provide valuable insights into event performance. Attendify offers a range of features for both virtual and in-person events. 

‍Feature Highlights

• Registration system with customizable forms.
• Live polling, Q&A sessions, and networking tools.
• Event Website: Create branded event websites with custom layouts and content.
• Personalized event experience through a mobile app.
• Track event statistics for future improvements.

Pros:

• Mobile app with easy navigation.
• Event sessions helped divide the number of attendees into parallel live sessions.
• More than 100,000 viewers were able to view presentations and videos live on event stages.
• Allows sharing of PDFs, presentations, playlists, and videos.

Cons:

• Attendify now belongs to Hopin, so it is no longer independent.
• Not suitable for large and dynamic event planning. 

8. Cvent

Cvent is a leading event management software that offers a suite of tools to streamline the planning, execution, and measurement of events, from small meetings to large conferences. Its robust platform covers everything from venue selection and registration to attendee engagement and post-event analytics. 

‍Feature Highlights

• Customizable event websites.
• Find and book suitable venues based on your event requirements.   
• Mobile apps for attendees.
• Enhance operational efficiency with reporting and integration tools.

Pros:

• Covers all aspects of event management.  
• Handles events of small to large sizes.  
• Integrates with other business systems for seamless data flow.  
• Provides reliable assistance and resources.

Cons:

• Expensive for smaller organizations.
• Require time to master all features.

9. Meetup

Meetup is a popular online platform that connects people with shared interests. It’s designed to facilitate the creation, management, and promotion of local events, fostering a sense of community. Meetup is a great way to meet new people, learn new things, find support, and pursue passions together, especially for those looking to connect with people who share their passions.

‍Feature Highlights

• Easily create events with customizable details, including location, time, and description.
• Manage event attendees, send invitations, and track RSVPs.
• Connect individuals and discover new groups based on interests.
• Communicate with event attendees and group members directly.

Pros:

• Intuitive design makes it easy for both organizers and attendees to use.
• Access to a vast network of people with diverse interests.
• Offers a free option for basic event management.
• Prioritizes building connections and fostering a sense of community.

Cons:

• Limited Customization
• Primarily designed for local meetups, which might limit its appeal for global events.

10. SimpleTix

SimpleTix is the perfect solution for online and contactless ticketing. Also offers an event management system that simplifies the process of creating, promoting, and managing events. It is particularly well-suited for smaller to medium-sized events, such as concerts, conferences, and festivals.

‍Feature Highlights

• Various ticket types, including general admission, VIP, and reserved seating.
• Easily manage event day on mobile device 
• Payments gateways like Stripe and PayPal.
• Email campaigns and social media integration.  
• Track ticket sales, attendance, and other key metrics.   

Pros:

• Real-time tracking event
• Affordable pricing
• Robust features for smaller events
• Good customer support

Cons:

• Basic feature set
• Limited advanced features for large-scale events

Bonus Tips:  

I am sure that after you read the article above, you already have a clear idea of what kind of event management software is most appropriate for your small business. Now, I’m introducing one more option. If you are using a WordPress website and want free event management software, you can try “Eventin“. It can handle everything from attendee registration and ticket sales to visual seat planning and detailed reporting, making it a complete event management solution.

Eventin offers a wide range of features, including single or multiple event management, comprehensive speaker profiles, an RSVP system with analytical reports, and user role management. Additionally, it provides detailed attendee reports, a ticket system with QR codes, and much more. Whether you’re organizing a small gathering or a large conference, Eventin simplifies the process while delivering professional results.

Final Word for the Foundation Of Your Event 

Choosing the right event management software for small businesses can make a significant difference in the success of your events. Whether you need a comprehensive event software like Cvent or a simple, affordable option like SimpleTix, there’s a solution out there that fits your needs and budget. Consider your specific requirements, the type of events you plan to host, and your budget when selecting software.

Additionally, if you’re using WordPress, don’t forget to explore plugins like Eventin Event Manager, which can offer powerful features for free. With the right tools in place, you can simplify your event management process, engage attendees, and ensure that your events run smoothly from start to finish.